What is content gratification?

What is content gratification?

(2004) stated that content gratification includes information seeking and entertainment; process gratification includes how audiences use the new media; process gratification is whether audiences are satisfied with the usage, appearance, or even fluency of the Internet; and social gratification means that audiences can …

What is emotional gratification?

Gratification is the pleasurable emotional reaction of happiness in response to a fulfillment of a desire or goal. It is also identified as a response stemming from the fulfillment of social needs such as affiliation, socializing, social approval, and mutual recognition.

What was the purpose of uses and gratifications?

Uses and gratifications marked a perspective shift in mass communication research. Instead of focusing on what the mass media do to people, it focuses on what people do with the media. Uses and gratifications has evolved since its first formal presentation in 1974.

Who are the authors of uses and gratifications theory?

In 1973-74 McQuail, Blumler and Brown were joined by Elihu Katz, Michael Gurevitch and Hadassah Haas, in their media exploration. The collaborative research began to indicate how people saw the mass media.

Who are the most prolific uses and gratifications researchers?

Alan M. Rubin is perhaps the most prolific of the uses and gratifications researchers. He regularly contributes chapters to handbooks that serve as model analyses of uses and gratifications. His work updates not only the significant findings but also identifies significant areas of current and future research.

What is uses and gratifications in Mass Communication?

Uses and gratifications theory in the 21st century. Mass Communication & Society 3:3–37. Summarizes uses and gratifications research and argues that uses and gratifications is a key theoretical perspective to understanding the adoption and use of new communication technologies.