What is the purpose of Mintel?

What is the purpose of Mintel?

Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets.

Who are Mintel’s competitors?

Kantar Shopcom, Pinsight, Ipsos, and Kantar Media US are the top competitors and alternatives to Mintel.

Is Mintel reliable?

Mintel Market Sizes is a fast, reliable database of global market information, including sizes, segmentation, market shares and forecast.

How many people work at Mintel?

Mintel has 1,300 employees and is ranked 6th among it’s top 10 competitors.

Is Mintel profitable?

Mintel Group Ltd is a privately owned, London-based market research firm.

How much does a Mintel report cost?

It provides information about particular companies, and the reports provide links to reports on similar topics. Sources of statistics are easily identified. Cost: $10,165.00 paid by the Libraries annually.

Is Mintel a database?

Products. Mintel Global New Products Database (GNPD) is an online database of new fast-moving consumer goods, also known as consumer packaged goods.

What is the largest market research company?

Nielsen
Nielsen remains comfortably the largest market research company in the world, with revenues exceeding $6.3 billion last year, per the 2017 AMA Gold Global Top 25 Report [pdf].

What is the best database for market research?

Industry & Market Research Databases

• eMarketer.
• IBISWorld Industry Reports.
• MarketResearch.com Academic.
• Passport GMID.
• Thomson ONE.
• Vividata.
• Statista.
• Warc : World Advertising Research Center. Includes case studies, trends, company profiles, advertising spending statistics, economic data and consumer insight.